Blackberry Market is Growing Drastically In Nigeria

A recent study and analysis shows that the Nigerian Blackberry Market is really appreciating.

I’ve read some articles that stated that the future of Blackberry (and RIM in general) isn’t very bright. Well I beg to differ. Maybe a larger part of people in North America go for iPhones or Androids, but RIM isn’t dead. In fact, it is doing great in many parts of the world. Countries like Mexico, Indonesia, and South Africa are contributing largely towards the revenues of Blackberries. As revealed by Robert Bose, the chief of RIM in Africa, Middle East, and Central Europe, RIM will soon open another Blackberry office in Lagos, thus making Nigeria a perfect target for marketing.

Nigeria has a very small mobile market and only 5% of phone users have a smartphone. But out of these 5%, Blackberry takes more than half of the market share. Since the Blackberry Messenger has immense popularity in this region, there is a lot of scope for market expansion. Plus RIM is offering unlimited and inexpensive plans to advantage more from the situation. More than 97% Blackberry users in Nigeria use BBM.

Also, there are many inexpensive Blackberry phones like the Curve 8520, which means that many people can connect to their peers without paying much. Due to all these factors combined, Blackberry was recently voted as the number one smartphone of the country among teenagers. The phone has just gone viral and there were some ‘Nollywood’ movies released last year on Blackberries. They focused on ‘Blackberry babes’, and how your social status can be affected if you don’t have a Blackberry. And all this didn’t even require any direct representation from the brand itself.

Curled from: Blackberry Rocks